Friday, March 11, 2011

New York Pizza Palace

If there's one thing I would like to try to eat in the United States is an all-American pizza for it's larger size. I found out that the only authentic pizza in the U.S. known for its Italian taste can only be found in New York. That's were the story of the New York Pizza Palace begins.
Mr. Eric Orland, CEO of NYPP

We were welcomed by Mr. Eric Orland, CEO of NYPP at their main branch in Makati. We made introductions along with the rest of the NYPP team. Mr. Orland has been planning the business in Asia. His first target market was the Chinese community but  ended up in the near the commercial district in Makati. Mr. Orland believes that the Philippines as the best location not only for its marketing potential but also because our customer services has quality that you can't find anywhere else.
Mr. Orland and the NYPP team

The next step taken for NYPP is bringing New York setting in the Philippines. They had to bring an interior designer from abroad to design the place with the theme that will make you feel you're in New York. The walls are decorated with the sights of New York. In one area, there's a gallery of individual famous Italian New Yorkers. Not only that, the floor is designed with the actual road surface from past to present. There's also a video livefeed directly from New York and the actual update of New York Stock Exchange in the ceiling. They even have a video highlighting scenes of New York from the movies like the Godfather trilogy, Donnie Brosco and every hour the music video of Empire State of Mind. The personnel are dressed with a New York Yankee jersey with DiMaggio written at the back.
Livefeed updates from the New York Stock Exchange
Mr. Orland shows off the New York theme of NYPP

If that doesn't entice you yet, the food will. Nowadays, pizza parlors have a machine to make the pizza before being put to the oven. NYPP still does pizza the old way:By hand. NYPP guarantees the fresh pizza made by hand the moment you place your order at the counter. There are also signature choices of toppings that are only available here. Besides pizza there are also pastas, salads and appetizers to choose from. The appetizers are also quite a mouthful when you get to try it. The "Suppli" (Mini Rce Balls) is something to try for only PhP130.00. The Chicken Wings are served with their own winger sauce and celery sticks for only PhP215.00(6 pieces).
New York Yankee DiMaggio jersey

The good thing about the New York Pizza Palace is that they will not make it available for franchise for the good reasons but they will agree to have other branches as long as they will make the decisions for it's operations. The New York Pizza Palace is located in A. Venue along Makati avenue and it will serve as it's model branch for potential outlets to follow. For deliveries, call 720-5977 with the minimum order of P350.00

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