Saturday, August 16, 2014

Eat Chocolate The Right Way With Cadbury

Cadbury is one of the most popular milk chocolate brands known in the market. There had been variations but there is nothing like the original. Cadbury is not just any milk chocolate. It's rich in milk chocolate. The chocolate taste itself is fancy enough for me.

Cadbury is also one of the ingredients for ice cream parlors like Dairy Queen for their Blizzard selections.
Ms. Arlene Amante, brand manager for Cadbury and RX jock Gino hosting

During the Cadbury Sweet Endings event in Mercato Centrale in BGC, Cadbury Brand Manager Arlene Amante said there's the best way to eat Cadbury with satisfaction that even her 4-year old nephew knows. First, RIP the wrapper. Second, BITE but don't grind it with your teeth yet. Third, allow it to M-M-MMelt inside your mouth and lastly, ENJOY.
Demonstrating the best way to eat a Cadbury Milk Chocolate bar

It is an applied logic in food tasting to apply this method in tasting which we mostly neglect but this is the best way to have sweet ending after each meal. As we have this sweet ending this week at the BGC's famous food district, Cadbury treated us with sweet sounds from from Barbie Almalbis and Pupil. Check out the series of Cadbury TVCs in their Facebook page or before watching a movie in cinemas.
A glimpse from the Cadbury TVC.

It is also first time in Mercato that all food vendors are wearing the same shirts with the Cadbury purple color. Treat yourself with a #CadburySweetEndings. For more foodie adventures, follow this blog or like L.E.N.S. blogs on Facebook.

Thursday, August 14, 2014


GQWEST Inc announced plans to expand its Aquaquest water refilling franchise outside Metro Manila as part of its plans to drive growth.

A sister brand of Aquabest the country’s premier water franchise and with over a hundred stores, Aquaquest is set to grow in rural areas where potable water access remains an issue. The company’s CEO, Carson Tan, sees tremendous potential in areas outside Manila, which have begun to see rapid development and urbanization. “With the Metro Manila water refilling market getting ever more competitive it would be more practical to look at other areas where opportunities are great and competition isn't as fierce.”

A single Aquaquest store can offer three different types of water: purified, mineral, and alkaline. While the purified water is the staple product of the store, the mineral and alkaline types of water would appeal most to people who have specific medical needs or those who need water as a health supplement.

More than just providing its franchisees and consumers with more options, the franchise also offers its franchisees a faster return period due to increased sales brought about by the 3-in-1 concept of the enterprise. This triples their opportunities and chances for success with just a single store.

Apart from its flexible marketing options, acquiring an Aquaquest franchise is now made easier due to the financing options offered by GQWEST. Franchisees can also take advantage of the company’s tie-ups with institutions like BPI Family Savings Bank to help secure a Ka-Negosyo loan package for their franchise. The company also offers excellent after-sales support with a store opening package, local marketing and technical support.

Further, with the company’s Green-Mindset advocacy, the Aquaquest water store may be bundled with a Laundryquest store to conserve water and increase the store's income.