Tuesday, October 25, 2011

Sandwich Heroes: Eating A Sandwich Can Make A Difference

Growing up, I was trained to finished my meals without leaving not even a piece of rice unless there's a bone or peel from a fruit. There are many reasons why I was being told: "Farmers worked hard for it", "it shouldn't be wasted" and "somewhere in the globe, there are people dying because of hunger". Emphasis on the last one.

Sadly, these are one of the problems that we usually see in the news. At the request of our government, World Food Programme or WFP addresses the needs for food security needs in conflict-stricken areas in Mindanao. But WFP is not just concerned with the food programme but also building up communities for social awareness.

According to facts provided by WFP, hunger kills more people than AIDS, malaria, and tuberculosis combined. Ratio is 1:7 people(adults and children) worldwide goes to bed hungry each night. In the Philippines, it's 1:9.

Unilever Philippines, who distributes popular names in grooming and food products such as Knorr, Lipton, Dove, Vaseline, Sunsilk, Creamsilk and Ponds, joins WFP against hunger and has been involved with the campaign in many occasions.. Unilever's business unit, Unilever Food Solutions, takes care of food services division that handles food services done in hotels, restaurants and caterers. This makes a good avenue for starting the campaign. WFP and Unilever launched the campaign, Sandwich Heroes. 

With this campaign, WFP and Unilever will make a difference and lessen hunger in hard-to-reach areas in ARMM, Maguindanao, Lanao Del Norte, Lanao Del Sur and Sultan Kudarat. It only takes ten pesos to provide a good, decent meal for a small child. You can also take part and make a difference. There will be featured sandwiches in participating establishments: Bigg's Diner, Cibo, The Coffee Experience, CoffeeBreak, Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow, The Sandwich Guy, and Wham! Burgers. For updates and information, like WFP-Phils. on Facebook.

Friday, October 21, 2011

A Dole a Day, an Apple Everyday

Dole Philippines Promo

Dole Philippines, a company recognized for their excellent products, is treating everyone to a gadget extravaganza with the “A Dole a Day, an Apple Everyday” promo – launched last October 15, 2011. The promo will run until November 30, 2011, giving away a total of 141 Apple products.

Open to all residents of the Philippines, Dole Philippines is giving everyone the chance to take home their own Apple products such as, MacBook Pro, iPad 2, iPhone, iPod Touch, and iPod Nano, just by registering first their mobile numbers by texting DOLE REG name/ region (GMA/Luzon/VisMin)/ gender/ age to 2948 for Smart, Globe, and Sun subscribers for free; and purchasing specially marked Dole products. Look for the special promo code found on the label and text DOLE <code> to 2948, standard texting rates apply – one promo code is considered as one raffle entry.

Dole products included in the promo are sure to satisfy your daily fruit cravings, specially marked products included are: Dole Pineapple Slices, Chunks, Titbits, Crushed, Dole Tropical Fruit Cocktail, Dole Fruit Juices, Dole Fruit Jars, and the NEW Dole Fruit Bowls.

Winners will be randomly selected on 6 raffle dates; 21 winners will be selected for the first 5 weeks and 36 for the final week – winners per week will be equally selected from Greater Manila Area, Luzon, and Visayas-Mindanao regions.

So what are you waiting for, grab a specially marked Dole product today and start texting you entries to enjoy your own Apple product! Like Dole PH on Facebook to learn more.

Monday, October 10, 2011


COFFEE ADVOCATES led by Philippine Coffee Board Inc directors lead the ceremonial unveiling of the commitment to host the ASEAN Coffee Federation meeting in February 2012 in Manila.
The 5th Regional meeting of the Asean Coffee Federation will be held in Manila on February 17 and 18, 2012.  The past four meetings of the year-old confederation have been held in Pattaya, Laos, Singapore and the last one was in Bangkok, Thailand just last September.  The Philippines was represented by Nicholas A. Matti, Chair of the Philippine Coffee Board, Inc (PCBI) and Emmanuel U.Torrejon, President of the Specialty Coffee Association of the Philippines(SCAP).

The event will be announced to the coffee industry during the opening of the COFFEE ORIGINS 2011 festival on October 7 at 6 pm at the Greenbelt 5 Gallery, Ayala Center.  National Competitiveness Council Chair Guillermo M. Luz (who is a founder of the PCBI) will deliver the inspirational talk during the opening.
Everyone but everyone who is in the coffee business will be witness to a “signing ceremony” where the coffee stakeholders will sign their commitment and support for the ASEAN Coffee Federation. The formation of this body for coffee is timely as 2015 is fast approaching and coffee producers, importers and exporters will no longer pay tariffs and will make it an even playing field for all Asean member countries.

The Philippines continues to encourage its farmers to meet the domestic demand of 65000 MT as production levels have remained at the 30000MT level for many years now. If we do not plant more coffee, we may lose our competitiveness in the region.

The PCBI is at the forefront of the coffee initiatives from the private sector.  PCBI chair Matti was recently appointed as Committee on Coffee chair in the Philippine Chamber of Agriculture and Food Inc. while PCBI director Joel Lumagbas is also appointed as a Trustee of the policy advocacy organization.

Meanwhile, Pacita Juan, President of the PCBI has been asked to join the International Women’s Coffee Alliance (IWCA) to represent women coffee farmers and women-owned coffee businesses.  Juan will gather all women groups in coffee through her network of NGOs and Microfinance partner organizations.
For more information on the Coffee Month’s activities, visit www.philcoffeeboard.com.

Wednesday, October 5, 2011


This month, Reyes Barbecue offers a ‘no tricks and all treats’ for kids with a Halloween candy pack treat for every P500 single receipt purchase of their delicious barbecue meals, all Saturdays of October, absolutely free!

Enjoy a yummy Grilled Pusit Meal for Mom and a juicy Pork Barbecue Meal for the tween. Try the classic Boneless Chicken Barbecue Meal for Dad paired with the new Reyes Barbecue Kiddie Meal – a Pork Barbecue and Spaghetti combination – for the youngster and get treated to  free Halloween Candy Packs for your kids for every P500 single receipt minimum purchase.

“Kids will surely enjoy our specially designed Halloween Candy Packs! Our free Halloween Candy Packs promo is our simple way of adding fun and enjoyment to the lives of our kiddie patrons, especially during this month of October when all kids look forward to the goodies of Halloween!”, says Reyes Barbecue founder, Frank Reyes.

The free Halloween Candy Packs promo is valid on all Saturdays of October (1, 8, 15, 22, 29), from store opening to closing, at the following Reyes Barbecue participating stores:

SM Mall of Asia, SM Marikina, SM Bicutan, SM Marilao, SM Baliwag, SM Tarlac, SM Clark, SM Pampanga, SM Bacoor, SM Las Pinas, SM Lucena, SM Naga, SM Supercenter Pasig Taste Asia, Shangri la Mall, Robinsons Galleria, 168 Mall Foodcourt, 168 Mall Phase 5, Divisoria Mall, Baclaran, Emerald Mansion, Cash & Carry Mall, UP Ayala TechnoHub, Nuvali, Pavilion Mall Sta Rosa, Alabang Town Center Foodcourt, Cash & Carry Mall, Waltermart Makati.