Manila, Philippines—Quorn, the world-leader in meat
alternatives, is now turning to Asia as its newest domain. Fresh from a USD
831-million takeover by Monde Nissin Corporation, Quorn is easing its way into
the region and banking on the network of the Philippine-based food company.
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| Chef Florabel’s Meat-less Beef Wonton with Quorn Mince, Bruschetta with Quorn Chorizo, Pigs in a Blanket using Quorn Nureburg Sausage, Beef & Corn Tartlet using Quorn Mince |
To date, 80% of the meat alternatives market is
concentrated in Europe and North America, while approximately 12 to 15% is in
Asia. A report by Allied Market Research predicts that the industry can reach a
value of 5.2-billion USD by 2020, with a forecasted compounded annual growth
rate of 8.4 percent. The same report mentions Asia-Pacific as the faster
growing market.
“Such is the case because most players prioritized
the U.S. and U.K. markets early in the game, but the global trend towards
better health, complemented by Asia’s economic growth and increasing domestic
consumption means we have an opportunity to grow the business significantly,”
said Kevin Brennan, Chief Executive Officer of Quorn at the sidelines of the
Great British Festival, Bonifacio Global City.
He added, “There are a lot of meat alternatives
whether from soy, wheat or mycoprotein, but combined, these account for only a
fraction of the red meat market. Going to Asia means having the opportunity to
create awareness about this new category and its benefits, as well as ensuring
availability of high-quality products on shelves. With Monde Nissin, we are now
in a better position to do that.”
Emerging Global Food Company
Monde Nissin Corporation completed the acquisition
of the British company in the fourth quarter of 2015. It counted as one of the
largest acquisitions by a Southeast Asian firm —a move that coincided with
Monde Nissin’s thrust to further diversify its portfolio and become a global
food company.
In the last 18 months, the company acquired three
other entities with category leadership in their respective industries, namely:
Black Swan, Nudie, and Menora Foods, all based in Australia.
Monde Nissin is the company behind the iconic,
market-leading brand, Lucky Me!, which penetrates close to 100% of Filipino
households. Among its other products are Monde Special Mamon, Bingo Cookie
Sandwich, and Nissin Wafer.
The product
Quorn is a deliciously healthy meat alternative
with a full range of great tasting products from ingredients that allow you to
cook from scratch, to ready-to-eat/ready to cook options. All Quorn products
are vegetarian and it also has a gluten-free and vegan range. Its main
ingredient is mycoprotein—a naturally healthy protein that is high in fiber,
has 85% less saturated fat than lean beef, and has zero cholesterol.
Quorn is the world leader in meat alternatives,
with over three billion servings made over the last 30 years. For more
information, visit www.Quorn.com or like https://www.facebook.com/QuornPH/.
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