When I am in either Cubao or North EDSA, I always go to Taco Bell when I eat out because it is the only part of the Metro where its located. Now, they are changing their image of their flagship branch at Gateway as well as a new campaign slogan.
I ordered a meal for myself to find out if there are any changes in their operation. Even though it was not long for the preparation since it is still a fast food store, I am entertained that you can now see them preparing the food while waiting to be called. This way, you can be assured that they are served fresh and guaranteed that they are preparing it the right way.
The campaign slogan is LIVE MAS as in MORE. It is now the campaign used among branches across the world. It has a positive outlook. It just means MAS flavor, MAS heart meaning Taco Bell has heart in everything they do and MAS value or more value to assure the customers that they got their money's worth.
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| My heavy combo meal |
Besides their new campaign, the eating area also has a new look. Besides the usual tacos and burritos, they have new variety of meal combos of picadillas, rice meals and their churros. But I can never forget their taco sauce which is at one time serves in different colorful sachets and tag line. They still do it in U.S. but it will take long to ship them here.
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