Global eating habits
are changing as our passion for food is booming. What you eat can help you
reach and maintain a healthy weight, reduce your risk of chronic diseases and promote
your overall wellbeing. In a new global competition, Electrolux seeks innovative
ideas to inspire healthier, tastier and more sustainable home cooking through
Ideas Lab.
Filipino consumers
today search to source organic produce, share meals on social media, travel to
the far reach of the Philippine islands for new flavors and tastes. Butat the
same time, food is increasingly recognized as a sustainability challenge in
terms of food waste, CO2 emissions, and health issues such as obesity, diabetes
and under-nutrition.Simply put, the appetite for great food is growing but
consumers are also hungry for change.With Ideas Lab, Electrolux is taking
innovation further and providing food for thought among consumers around the globe.
Today’s passion for food is a key ingredient for a healthier, more sustainable
tomorrow and it all starts in the heart of any home – the kitchen. This
competition offers an opportunity for Filipinos to cook up creative ideas that
inspire people around the world to enjoy tastier, healthier and more
sustainable home cooking.
Competition Mechanics
Electrolux Ideas Lab is
calling everyone over the age of 18 to conceptualize innovative cooking ideas
and upload a 30-second video entry to www.electroluxideaslab.comfrom August 15 - October 3. Submissions can be
submitted by an individual or a two-person team. Consumers are encouraged to be as creative as
they can be with their video submission. Still, there’s no need to be a video
expert – entries could also take a simpler approach using a smartphone.
Winning Entry
The final winner will
be selected by a jury of Electrolux experts on November 28, 2016 and will
receive€10,000(over PhP 50,000.00)
in cash prize plus an invitation to spend a week in Stockholm, the start-up
capital of the world, to enable the winner to develop, realize and launch the
idea further. Throughout this unique experience, the winner(s) will meet with
leaders and experts from Electrolux and network with some of the most
successful Scandinavian start-ups to shape their idea and receive inspiring
insights into launching it in the market.
“With Electrolux Ideas
Lab, we are aiming to trigger creativity and out-of-the-box thinking around
matters relating to the home and everyday life. The competition celebrates the
creative minds of participants and enables them to take their ideas even further.” says
Jonas Samuelson, Electrolux President and CEO.
The recipe for success
is limitless; Electrolux Ideas Lab welcomes creativeinnovations -whether it’s
from smartphone apps, food-sharing programs, innovative recipe collections,
kitchen tools and life hacks, to full-fledged business models. So do you have a
brilliant idea?
For more information, please visit www.electroluxideaslab.com, www.electrolux.com.ph and follow instagram.com/electroluxph and
facebook.com/ElectroluxPhilippines.
Vince Nunez
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